Bullseye's Playground Observations Study

This presentation was prepared by my team for the course Consumer Insights. We were tasked with performing an observation study and using our findings to make managerial recommendations for the company to improve its current operations to create a more positive consumer experience. My team selected Target, specifically its dollar section called Bullseye's Playground, to carry out our studies. To track our findings, we used Excel and measured various factors that indicate what the section is successfully doing, as well as some areas for improvement. Our presentation reflects our findings and provides recommendations Target should implement in order to create a better customer experience.