Developing a Marketing Plan

This course provided an overview of the tactics of clarifying a brand message creating a marketing plan. Marketing in our society is ubiquitous, and this course aimed to give me the practical tools to create a marketing plan to harness it for your purposes. The objectives of the course are:
• To provide the framework for creating a clear message through understanding narrative marketing.
• To provide the purpose and key principles in writing a marketing plan
• To help you learn marketing frameworks, concepts and terms used by successful marketers
• To enable you to learn by doing through creating a marketing plan.