Brandy Melville

This presentation was prepared by my team for the course Consumer Behavior. For the course project, my team was tasked with developing 10 A/B tests for a company of our choosing. Given the recent Hulu documentary, "Brandy Hellville & The Cult of Fast Fashion," based on the popularized "one-size-fits-all" international retailer Brandy Melville, my team selected the retailer and developed tests to help solve some of its surface-level problems like sizing, diversity, and website navigation.